New Proposed Bill Will Give Consumers The Real Deal

Bill C-44 was just tabled in the House of Commons and among other things it includes a new set of airline-specific advertising guidelines that will finally force the airlines to include all taxes and fees in their airfare quoting and advertising. Jetsgo were among the worst offenders at advertising prices that didn't reflect the actual cost to the consumer; advertsing $1 fares that really cost the consumer $100 after all fees and taxes were added in. While the public has been pressuring for total-cost pricing for some time, not everybody feels it is needed.

But in his response to the new standard, Air Transport Association of Canada president Cliff Mackay said the consumer is already being told the facts. "When an airline advertises a $100 fare from Toronto to Ottawa, it truly reflects how much money they are actually receiving for providing the service," Mackay said in a statement. Separating the fees and taxes, he explained, gives consumers the chance to see "where their money is going."

C'mon, airlines are not charity. Where my money is going is of less concern to me than knowing exactly how much is leaving my pocket to obtain the service. Finally someone on parliament hill is listening.

Ottawa wants airlines to advertise actual prices [CTV.ca]

TAGS: advertising fares

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