A new joyride in London

By Dana McMahan
Because evidently there are still people in the world who can spend $700 on a tourist attraction, a new offering called Star Over London this summer will transport people across the city -- in a Zeppelin. (Yes, the infamous Hindenburg was a Zeppelin.) Belgian lager-maker Stella Artois will sponsor the flights.

Tours costing from 185 to 360 pounds will fly up to 12 passengers across London in a 30- to 60-minute excursion. Voyagers on board will see Buckingham Palace, St Paul's Cathedral and the Houses of Parliament from 2,000 feet above the city if they opt for the full hour trip.

This makes the London Eye look like a downright bargain at 15 pounds 50 pence. I paid less than the Star Over London ticket price for my last flight across the Atlantic to London. With tourists bemoaning the high cost of travel this year, particularly in London, will anyone really get on board with this?

TAGS: london zeppelin

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